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Baldwin Clothing

Baldwin is a modern American fashion brand for men and women previously based out of Los Angeles. They are inspired by the incredible stories of American design and the collective group of American artists and creative minds that have shaped global culture. This Kansas based fashion house distills each season’s influences into an essential wardrobe: a progressive style of dressing, rooted in the timeless qualities of the past, yet innovative enough to push things forward. Great design should inspire conversation. 

SERVICE

Logo Design / Trim Design

CLIENT

Fashion / Apparel & Trim

YEAR

2019

BLDWN - Page Top
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

Unique.

What makes BLDWN’s modern American design distinct is a particular blend of confidence and deviation, coupled with a strong sense of storytelling. Everything they create, from collections to experiences, is intended to spark dialogue and redefine what it means to be an American fashion brand.

Pedigree.

I was tasked with developing a trim identity for BLDWN. The look needed to represent their new roots in Los Angeles and an intention for being the essential wardrobe go-to. An exceptionally minimalist look was developed and a targeted amount of trim needed to be created. 

Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

Spacing.

A widely tracked Copperplate with an abundance of negative space elevated this classic appearance to modernity. The wordmark became the focal point the brands move to LA and was integrated into their upcoming trim collection too. The final result is simple, essential and intentional, precisely who BLDWN is.

Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

Lead.

Copperplate Gothic became the primary typeface and was in need of a supporting typeface for non-display usage. This typeface is designed by Frederic W. Goudy and released by the American Type Founders in the early 1900s. Goudy designed Copperplate Gothic in capitals only, since the design was intended to be used for headings and key words rather than for body text.

Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

Support.

In small areas where the serifs that make Copperplate unique cannot be accomplished, Mr. Eaves Sans will be utilized. Mr. Eaves is a classic typeface design that makes communication of small type easy. The typeface family has subtle details such as the angled lead-in strokes, counter forms, and the flared leg of some capital letters. Mrs Eaves Sanes boasts a generous built-in line spacing due to a small x-height with extended ascenders and descenders. This will create an overall lightness and airiness within the BLDWN main mark.

Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

The combination of these type families created the modern look that the client is looking to achieve in their trim trim collection. The complexity of Copperplate Gothic paired with the simplicity of Mr. Eaves gives BLDWN the brand flexibility that a modern American fashion house needs.

Simple & Effective.

Trim was designed to be in support of the individual pieces they accompany. They are deliberately simple, and effectively brand driven. Each piece is created to further the BLDWN collections.

Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

Hues.

The black and white contrast of the on garment trim with the abundance of negative space forces the viewer to focus on the brand name. Pastel hues of browns, grey and cream were added to this stark contrast for added breathability.

Fasten.

Hardware developed with alloy materials for a high quality product. Simplicity in the hardware molds will allow for the buttons and rivets to remain useable in any collection.

Uniformity.

Woven pieces were designed for the primary use of outerwear jackets and denim for tops and bottoms. They share similar intention as the hardware with different executions. These items will change color to match the garment with each dye.

Final.

Final production pieces reflect the ideas intended for each design. The trim supports the garments designed by BLDWN and has been photographed on textile samples to represent pieces used throughout the BLDWN brand.

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