top of page

Foxy Bars

While at Longo Designs Inc. a makeup artist and skin enthusiast tasked us with developing packaging for her passion for beauty. At a young age, her grandmother gifted her the nickname “Foxy” which was to be the brand name. At Foxy Bar, they believe that you are what you eat and the official "Beauty through Nutrition" was adopted.

SERVICE

Packaging Design

CLIENT

Health & Well Being / Food

YEAR

2017

Foxy - Page Top
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

Design Brief

Foxy Bars are a nutrient dense, fortifying antioxidant rich snack that feeds your body and its largest organ, your skin. This is one of the few nutritional food products that address "Beauty through Nutrition" by providing essential nutrients for healthy glowing skin. The packaging reflects a the perfect harmony between the two main flavors of the product.

Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

Stock imagery provided us a look at the end goal of the product. Initial inspiration was to have the chocolate "bark-like" chunks with bits of fruits infused within.

Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

The packaging design has the aesthetic of a cosmetics brand and the taste of premium gourmet chocolate snack. The design theme is slightly fashion-oriented to provoke a beautiful vibe that is elegant and confident.

Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado
Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

Spotted Online

The Foxy Beauty Bars packaging design project has been published online at the “Packaging of the World” website, one of the leading packaging design blogs on the internet. POTW says, "The poly pouch art exemplifies the mission of “Beauty Through Nutrition” and was been  as one of the best food packaging designs of 2017."

Designs in the wild (published @ packagingoftheworld.com + Pinterest)

Stephen Delgado Design Graphic Design Visual Identity Design Branding Design Marketing Design Print Design Product Design UI Design UX Design Art Corporate Advertising Design Digital Design Print Design Packaging Design Freelance Independent Design Stephen Delgado

Nutritional Beauty

Capturing the cosmetics and beauty industry in a product design was challenging; and ultimately yielded some great overall feedback and recognition. Enjoy these sweet treats, and of course this sweet design, while you carelessly snack away!

bottom of page